As one of the more heavily regulated industries, the health care/medical field faces a lot of the same corporate challenges as other industries. Leadership transitions, acquisitions, reorganizations, lack of public trust, labor shortages, rapidly changing technology, and increased competition are just a few of the more common issues keeping health care/medical leaders up at night.
Then factor in such industry-specific challenges as HIPAA compliance, security of highly sensitive patient data, malpractice lawsuits, disparities in care, tighter reimbursement schedules and increased liability exposure due to changes in the way patients receive care, including TeleHealth.
Falls & Co. has been helping health care/medical organizations effectively overcome these challenges. From health care systems to stand-alone medical centers to health care foundations to 501(c)(3) membership organizations to medical device manufacturers to in-home nursing service providers to enablers of clinical trial services, we have served them all.
Through strategic planning, market research and message development, we create stakeholder-specific initiatives that mitigate threats to an organization’s reputation, strengthen community and client support and break through the clutter of self-proclaimed medical experts (aka celebrities) who attempt to confuse patients between facts and myths.
Proven Solutions from Seasoned Professionals
These real-world examples showcase how our professionals have successfully tackled specific industry challenges.
— Catholic nonprofit health care system partners with one of the largest for-profit healthcare systems in the U.S: How does the Catholic healthcare system assure patients, donors and regulators that it is still committed to its faith-based Mission of providing equitable care and supporting underserved neighborhoods?
— Member of the C-suite of a hospital is found guilty of embezzling hospital funds: How does the hospital assure donors and the community that it is guarding against future financial improprieties while staying focused on providing quality care?
— A nonprofit hospital closes its doors for good: How do the hospital owners communicate all the ways they are still serving the community to maintain favorable opinions with local residents and politicians?
— A medical device manufacturer is hit with a product liability lawsuit: How does the manufacturer convince customers and regulators that it is following proper quality control procedures and that its other products on the market are safe and reliable?
— A national provider of in-home nursing services sued the U.S. Department of Labor for what it called unfair authorization practices: How did the provider create a groundswell of grass roots support to pressure legislators?
— Regulatory Investigation: A national senior living and nursing provider is hit with a regulatory investigation of serious charges of patient abuse against aides at one of the company’s facilities. How does the provider preserve its reputation with other patients and their families, employees, referral sources and other stakeholders while reviewing procedures and training as the investigation unfolds?
— Bankruptcy and Divestiture of Hospital System: A regional healthcare management company owning and operating several hospitals and nursing homes files for bankruptcy and is forced to sell all their facilities in multiple states. In the face of a damaged reputation, how does the company keep critical medical and professional staff in place and patient census high during a prolonged sale process?