From commercial lines to personal coverage and health insurers to property and casualty, the insurance industry has never been under more pressure from as many angles as it is today. Maintaining competitive rates while ensuring they can offer comprehensive coverage plans that need to cover rising costs of health care and construction is increasingly difficult.
When you add macro trends such as wildfires and hurricanes causing immense destruction and enormous claims or cyber security risks that jeopardize sensitive patient information, the whole industry is under pressure. Falls & Co.’s experienced staff of communications professionals, with decades of experience delivering strategic communications counsel to the insurance industry, is a differentiator for industry leading companies anxious to maximize their impact and gain competitive advantage in this competitive and commoditized marketplace.
Proven Solutions from Seasoned Professionals
These real-world examples showcase how our professionals have successfully tackled specific industry challenges.
— A major health insurer legitimately denies a claim made for imperative and expensive care for a critically ill child because the policy does not cover the procedure. When the media hears about the story, they publish a heartbreaking account of the denied care. How can the insurer defend its position without hurting its brand and having it portrayed as an insensitive company?
— An insurer supported by an independent dealer network of insurance agents creates a DEI policy that is unpopular with its agents in their middle America footprint. The DEI policy is widely popular with employees and the CEO is a champion of the cause. How can the insurance company find common ground with its agents who sell their policies that are so critical to the success of the company?
— A Midwest insurance company became the target of a state investigation into allegations of racial and geographic discrimination. When the state regulator found the company had indeed violated state insurance laws, Falls and Co. provided counseling and messaging to defend its brand while remedial measures were taken to correct the policies that led to the issue in the first place. How can insurers use effective communications to help navigate regulatory investigations and accusations of wrongdoing in defense of their brand and operations?
— A regional insurer is looking to improve their footprint, expand in new offerings and widen their book of business so they enter a deal to buy a local competitor. After a deal is announced, the real work begins to combine two cultures and operations that are vastly different. How can effective communications help get employees aligned and systems integrated to ensure they capture full value of the deal they envisioned?
— Insurance companies in every industry are always seeking ways to reduce risk and cost. One way of minimizing claims is ensuring their clients don’t make mistakes in what they say in the immediate aftermath of a crisis. How can insurance companies harness the power of effective communications to media and other public audiences that reduce legal risk and minimize claims down the road?
— A local brokerage office was in transition and having difficulty with new business, positioning itself in the market and attracting other brokers. A comprehensive marketing plan was implemented including advertising, media relations, special events, a business and attraction approach. The effectiveness was measured and apparent in 18 months. Seven other offices adopted the plan and grew. How can a corporate office help implement a market-by-market plan with the respective heads of offices?
— An established regional insurance company was facing two challenges. The first was the name of the company – which was very geographically limited. The second was their C and D level local independent insurers were taking up 80% of the time and effort and responsible for 20% of the revenue. We initiated a plan to address both situations, which saw a significant rise in revenue and geographic coverage. Can a public relations agency help a business grow rather than just focus on communications?