When it comes to school, we’re highly educated.
We’ve helped multiple universities do more with less through sound strategic positioning, overall brand awareness, increased applications/enrollment, and improved student outcomes. If you’re a school looking for help, happy to share what we’ve learned.
CLEVELAND STATE UNIVERSITY
At a time where more and more students are questioning the value of a college education, we helped CSU experience seven consecutive years of student growth. That’s more than a solve. That’s a victory lap.
NORTHWOOD UNIVERSITY
When research showed that the average Northwood student had an incredible entrepreneurial spirit, they asked us if we could help solve their messaging strategy. A 36% increase in the enrollment funnel later and life was very good at Northwood.
JOHN CARROLL UNIVERSITY
How do you solve the challenge of convincing young people they can be successful and truly make a positive impact at the same time? We’d love to show you.
Approach & Perspective
Demographic shifts are increasing costs and competition. A post-pandemic economy makes job preparedness and career connections essential student services. Universities are now being challenged to prove their value, adapt to radical change and demonstrate what sets them apart from the competition. We can help.
Trends Impacting the Industry
Demand Is Falling
Because fall 2020 enrollment rates fell at more than twice the rate of decline in Fall 2019, a renewed focus on strategic planning, clear positioning, laser-focused targeting, and distinctive programming are essential to drive awareness, interest and action. Trust Falls & Co. to help you differentiate from other institutions and more effectively compete for transfer, four-year and graduate school prospects.
College Search Behaviors are Evolving
Counselor and influencer marketing are still enrollment marketing staples, but targeted, mobile-friendly paid and inbound marketing campaigns build broader awareness and enable effective nurture and yield campaigns earlier, with higher levels of efficiency. Our media team designs paid search, programmatic display and social campaigns that reach prospective students with your compelling message.
Purpose-Driven Meets Employment Prospecting
Record low job markets are driving a shift toward STEM and away from humanities. Yet more and more students aspire for purpose plus a paycheck in their careers. How do universities adapt programs and design experiences that effectively prepare and place graduates while inspiring a generation eager to make an impact? Falls & Co. is here to help.