Home Sectors Higher Education

When it comes to school, we’re highly educated.

CLEVELAND STATE UNIVERSITY

At a time where more and more students are questioning the value of a college education, we helped CSU experience seven consecutive years of student growth. That’s more than a solve. That’s a victory lap.

NORTHWOOD UNIVERSITY

When research showed that the average Northwood student had an incredible entrepreneurial spirit, they asked us if we could help solve their messaging strategy. A 36% increase in the enrollment funnel later and life was very good at Northwood.

JOHN CARROLL UNIVERSITY

How do you solve the challenge of convincing young people they can be successful and truly make a positive impact at the same time? We’d love to show you.

Trends Impacting the Industry

Demand Is Falling

Because fall 2020 enrollment rates fell at more than twice the rate of decline in Fall 2019, a renewed focus on strategic planning, clear positioning, laser-focused targeting, and distinctive programming are essential to drive awareness, interest and action. Trust Falls & Co. to help you differentiate from other institutions and more effectively compete for transfer, four-year and graduate school prospects. 

College Search Behaviors are Evolving

Counselor and influencer marketing are still enrollment marketing staples, but targeted, mobile-friendly paid and inbound marketing campaigns build broader awareness and enable effective nurture and yield campaigns earlier, with higher levels of efficiency. Our media team designs paid search, programmatic display and social campaigns that reach prospective students with your compelling message.

Purpose-Driven Meets Employment Prospecting

Record low job markets are driving a shift toward STEM and away from humanities. Yet more and more students aspire for purpose plus a paycheck in their careers. How do universities adapt programs and design experiences that effectively prepare and place graduates while inspiring a generation eager to make an impact? Falls & Co. is here to help.