Because fall 2020 enrollment rates fell at more than twice the rate of decline in Fall 2019, a renewed focus on strategic planning, clear positioning, laser-focused targeting, and distinctive programming are essential to drive awareness, interest and action. Trust Falls & Co. to help you differentiate from other institutions and more effectively compete for transfer, four-year and graduate school prospects.
Counselor and influencer marketing are still enrollment marketing staples, but targeted, mobile-friendly paid and inbound marketing campaigns build broader awareness and enable effective nurture and yield campaigns earlier, with higher levels of efficiency. Our media team designs paid search, programmatic display and social campaigns that reach prospective students with your compelling message.
Record low job markets are driving a shift toward STEM and away from humanities. Yet more and more students aspire for purpose plus a paycheck in their careers. How do universities adapt programs and design experiences that effectively prepare and place graduates while inspiring a generation eager to make an impact? Falls & Co. is here to help.