Service: Brand Strategy

  • Energy Harbor

    Falls & Co.
    Categories: Advertising, Branding, Digital

    Powering Stories for Growth by Driving Consumer Awareness and Market Differentiation. In a crowded and competitive energy market, Energy Harbor needed to establish itself as a leading provider of clean, safe and reliable energy. Falls & Co. developed the “Live with Power” theme line, reinforcing consumer empowerment, sustainability and Energy Harbor’s commitment to community and…

  • Cleveland State University

    Falls & Co.
    Categories: Advertising, Branding

    Powering a Story of Growth by Showcasing CSU’s Urban Advantage. Cleveland State University isn’t just in Cleveland — it’s part of it. Falls & Co. built a brand narrative that seamlessly connects the university with the city, embracing CSU’s thriving urban campus as a key part of Cleveland’s energy and opportunity. By positioning CSU as…