Service: Brand Strategy
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Acclaim Lighting
Large-Scale Growth Endorsements for a Small-Sized Global Leader Insight Acclaim Lighting faces steep competition from billion-dollar companies that outspend their marketing efforts by a factor of 100 in North America and Europe. Their beginnings in concert lighting led them to installing high-profile architectural lighting projects around the world on some of the most renowned facilities,…
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Kalco Lighting
Growth Can Happen When You Flip the Switch to Help Control Market Perceptions. Insight Maintaining relationships with design communities is key to influencing high-end buyers—creating the trends that control luxury markets and delivering the products customers seek—thereby delivering a consistent stream of product innovations that align with product demand. Strategy Falls & Co. shifted the…
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Klauer
Growing Brand Awareness, Web Traffic, Quality Leads Through Digital Efforts. Insight Builders and contractors are familiar with siding construction choices like vinyl, aluminum, fiber cement and wood composite but unaware of Klauer’s high-end, steel siding alternative. Through research, Falls & Co. revealed the Klauer steel siding solution wasn’t just a building material, it’s a product…
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Irishtown Bend Park
How Falls & Co. Helped Align Stakeholders Around a Shared Identity to Bring Cleveland’s Irishtown Bend Park Closer to Reality Insight Dozens of civic, nonprofit and environmental organizations across Northeast Ohio — including LAND studio, Ohio City Inc., and West Creek Conservancy — shared the ambitious goal of transforming a neglected stretch of urban riverfront…
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Story 3
Powering Stories for Growth with PR that Keeps the MOEN Brand at No. 1 INSIGHT Falls & Co. executed a comprehensive PR plan to introduce the new Smart Faucet with Motion Control to the public, solidifying Moen’s position as a leader in delivering exceptional water experiences with style and hygiene-conscious benefits. strategy The communications strategy…
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Shurtape®
Categories: Advertising, Branding
Brand Revitalization Begins with the Emotions of Pride