Topic: Agency
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Our History
Our firm began as a partnership between a Cleveland based advertising agency and a Detroit public relations firm in 1989, both owned by Ross Roy Advertising from Detroit.
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How do I get the most out of my agency relationship?
It may sound cliché, but to get the most out of your agency relationship, treat your agency like a partner. Don’t hold them at a distance or withhold critical information from them. If you’re not candid with them, if you can’t risk and learn together, you’re not going to leverage the full scope of what…