Topic: Content Marketing
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AI Writing vs Human Writing: Despite Advances in AI, Good (Human) Writing Still Matters
Categories: AI, Communications & PR, Content Marketing
I’ll never forget the day that I was helping my 12-year-old son with his homework and he exclaimed in frustration, “No one cares about good grammar but you, mom!” As a professional writer who had been getting paid to write (at least on a freelance basis) since my freshman year at college, I was devastated.…
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Why ‘Evergreen Content’ Isn’t Enough Anymore
Categories: AI, Communications & PR, Content Marketing, Digital, Insight
For years, evergreen content was the security blanket of public relations professionals and marketers alike, a trusted format that promised longevity and organic traffic. We would write a “Top 10 Tips for…” or a polished “How-To Guide,” sprinkle in some SEO keywords, and boom: You had a resource built to last. But not so fast.…
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10 Tips for Promoting Products and Services that Break Through Today’s News of Economic Downturn, Political Unrest
Categories: Communications & PR, Insight
Does anyone remember watching TV before 1980 when the news was not on 24/7? It was June 1980 when Ted Turner launched CNN, the first 24-hour cable news operation. Then came the 9/11 attacks which dramatically solidified and amplified the ‘round the clock news cycle. Since then, if you’re a news junkie, you can get…
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Why Your Brand May Now Function as a Moral Compass
Categories: Advertising, Branding, Communications & PR, Insight
Want to learn about building trust, messaging with purpose, or positioning your brand as a leader? Read on.
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What’s a Brand Audit? And Why it Might be Your Secret Weapon
Categories: Branding, Communications & PR, Digital
A brand audit isn’t just a starting point — it’s a strategic advantage. Learn the 6 aspects of a brand audit.