Topic: Content Marketing

  • When Should You Use AI vs. Human Writers?

    Eileen Petridis
    Categories: AI, Communications & PR, Content Marketing

    I’ll never forget the day that I was helping my 12-year-old son with his homework and he exclaimed in frustration, “No one cares about good grammar but you, mom!” As a professional writer who had been getting paid to write (at least on a freelance basis) since my freshman year at college, I was devastated.…

  • Why ‘Evergreen Content’ Isn’t Enough Anymore

    Falls & Co.
    Categories: AI, Communications & PR, Content Marketing, Digital, Insight

    For years, evergreen content was the security blanket of public relations professionals and marketers alike, a trusted format that promised longevity and organic traffic. We would write a “Top 10 Tips for…” or a polished “How-To Guide,” sprinkle in some SEO keywords, and boom: You had a resource built to last. But not so fast.…

  • Brainstorming Tools and Tips for More Effective Sessions

    Emily Baker
    Categories: Communications & PR, Insight

    We have all been there. You’re in a room with a large group and everyone is shouting out ideas. Some are talking over each other. Others seem to have no idea why they’re there or what they should be doing. You’re feverishly taking page after page of notes, trying to capture it all. But when…

  • 10 Tips for Promoting Products and Services that Break Through Today’s News of Economic Downturn, Political Unrest

    Eileen Petridis
    Categories: Communications & PR, Insight

    Does anyone remember watching TV before 1980 when the news was not on 24/7? It was June 1980 when Ted Turner launched CNN, the first 24-hour cable news operation. Then came the 9/11 attacks which dramatically solidified and amplified the ‘round the clock news cycle. Since then, if you’re a news junkie, you can get…

  • Why Your Brand May Now Function as a Moral Compass

    Falls & Co.
    Categories: Advertising, Branding, Communications & PR, Insight

    Want to learn about building trust, messaging with purpose, or positioning your brand as a leader? Read on.

  • What’s a Brand Audit? And Why it Might be Your Secret Weapon

    Linda Bremkamp
    Categories: Branding, Communications & PR, Digital

    A brand audit isn’t just a starting point — it’s a strategic advantage. Learn the 6 aspects of a brand audit.