Topic: Content Marketing
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How to Tell if Your Baby is Ugly: Why Market Research is Important
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
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How to Make an Interesting, Effective Marketing Video
What makes for an interesting and effective marketing video? And how do you produce one of those? We’re revealing some tips to help.
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What’s Your Point? Pick Your Top 3, Do Them Well
What’s our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.
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3 Brand Architecture Frameworks to Create Future Growth
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
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Does Blogging Help SEO? You Bet It Does
Want to know how blogging helps SEO? Let’s find out.
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Why Google Should Be One of Your Marketing Personas
Introducing Google, your target audience’s most trusted friend. Learn why we recommend considering Google as more than a search engine when developing marketing personas.
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A Message to Remember: Be Consistent!
With more and more communications channels available, it is important to maintain a consistent message to make a memorable impression. Learn how a consistent message can help you strengthen your relationships with all your key audiences.
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Educate, Don’t Sell, Your Audience
Research shows that B2C and B2B prospects are more likely to buy from a brand after they’ve consumed educational content. Learn how an educational content campaign could help you nurture and grow your prospect base, as well as tips for creating compelling content.
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6 holiday icons: From Rudolph to Christmas lights, tip your Santa hat to content marketing
Familiar holiday traditions and beloved characters, like hanging Christmas lights and Rudolph, got their start as clever content marketing strategies.