Topic: Digital Culture
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4 tips to prevent data theft during the holiday season
As we head into another holiday shopping and giving season, it’s important to remember that cyber security is tested now more aggressively than at any other time of the year. Online theft and fraud are increasingly rampant as consumers and businesses alike process millions of transactions as the holidays and year-end approach. In fact, more…
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ctrl/shift: Business and Cybersecurity … It’s About Protecting Your Reputation with All Stakeholders
Kevin Donahue | April 23, 2024 Editor’s Note: ctrl/shift is Falls & Co.’s video and blog series that provides perspective and insights to help business and civic leaders effectively manage emerging issues that have the potential to negatively impact their organizations, their people, and their communities. In our digital age, a cyberattack isn’t just a…
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ctrl/shift: Navigating the Rapidly Evolving AI Landscape
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.
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How to Design a Website that Converts Visitors into Quality Leads
How do you design a lead-generation machine that addresses your customer’s pain points, offers solutions, and provides a great user experience? Let’s find out.
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Should We be Excited or Scared by Artificial Intelligence? Yes.
There’s so much uncertainty surrounding artificial intelligence, but one thing is for sure. It’s here. It’s already beginning to disrupt the status quo. And no one can accurately predict where it might lead us. Should we be excited or scared? Yes, but let’s take a deeper look.
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How to Enjoy the Sunset of Google’s Universal Analytics and Upgrade to GA4
Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.
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Hybrid is happening: How does it change teamwork, again?
For a little more than a year, a large portion of office workers have been on equal ground. Individuals have been working from home on behalf of their respective organizations. Just when we finally seem to have figured out how to best work remotely, we’re now facing another shift in the office workplace dynamic. Hybrid…