Digital Culture Archives | Page 2 of 2

Working with Influencers, Content Creators as an Effective Part of Your Marketing Strategy

July 18, 2022

Categories: News & Insights

Social media influencers amplify reach and drive revenue for their clients. Learn why and how you should work with influencers to round out your marketing strategy.

How to Enjoy the Sunset of Google’s Universal Analytics and Upgrade to GA4

Jen May

May 9, 2022

Categories: News & Insights

Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.

5 Ways the NCAA’s NIL Rules Will Impact Social Media Influencer Programs

Falls & Co.

July 19, 2021

Categories: News & Insights

The ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.

Hybrid is happening: How does it change teamwork, again?

Julie Molnar

May 26, 2021

Categories: News & Insights

For a little more than a year, a large portion of office workers have been on equal ground. Individuals have been working from home on behalf of their respective organizations. Just when we finally seem to have figured out how to best work remotely, we’re now facing another shift in the office workplace dynamic. Hybrid…

Topic: Digital Culture

Working with Influencers, Content Creators as an Effective Part of Your Marketing Strategy

How to Enjoy the Sunset of Google’s Universal Analytics and Upgrade to GA4

5 Ways the NCAA’s NIL Rules Will Impact Social Media Influencer Programs

Hybrid is happening: How does it change teamwork, again?