Topic: Media Relations

  • What KBIS 2025 Taught Us About the State of Trade Shows

    Todd Morgano
    Categories: Communications & PR, Culture, Insight, News & Insights

    Lessons learned from KBIS: Trade show attendance numbers indicate companies are diving back into these full-immersion, in-person events faster than anticipated. What does this mean for you?

  • Falls & Co. Wins Big at the PRSA Cleveland Rocks Awards

    Emily Baker
    Categories: Insight, News & Insights

    It was one of the agency’s best nights ever at the 2024 Cleveland Rocks Awards. Hosted by the Greater Cleveland Chapter of the Public Relations Society of America (PRSA), the awards honor outstanding work developed by the local public relations and marketing community in Northeast Ohio. Falls & Co. was proud to be honored with…

  • In a Soft Market, the Need for Public Relations Strategy Remains Firm

    Eileen Petridis
    Categories: Communications & PR, News & Insights, Public Affairs & Community Engagement

    Eileen Petridis   |     October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…

  • How to Measure Earned Media

    Kristi Stolarski
    Categories: News & Insights

    Kristi Stolarski   |     July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…

  • Navigating the NAHB International Builders’ Show: Tips for Building the Best Trade Show Marketing Strategy

    Brian Bloom
    Categories: News & Insights

    If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.

  • Your Public Relations Strategy Questions Answered

    Falls & Co.
    Categories: News & Insights

    Public relations is essential for almost every organization, but with the field constantly evolving, where do you start? How do you develop a communications and public relations strategy that will achieve your objectives? This public relations guide will tell you everything you need to know.