Topic: Media Relations
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Falls & Co. Wins Big at the PRSA Cleveland Rocks Awards
It was one of the agency’s best nights ever at the 2024 Cleveland Rocks Awards. Hosted by the Greater Cleveland Chapter of the Public Relations Society of America (PRSA), the awards honor outstanding work developed by the local public relations and marketing community in Northeast Ohio. Falls & Co. was proud to be honored with…
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Eileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…
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How to Measure Earned Media
Kristi Stolarski | July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…
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Navigating the NAHB International Builders’ Show: Tips for Building the Best Trade Show Marketing Strategy
If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.
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Your Public Relations Strategy Questions Answered
Public relations is essential for almost every organization, but with the field constantly evolving, where do you start? How do you develop a communications and public relations strategy that will achieve your objectives? This public relations guide will tell you everything you need to know.
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How to Get Media Attention for Your Business by Leveraging Existing Coverage
Wondering how to get press coverage for your story, but aren’t sure if leveraging other media coverage is a good idea? Don’t worry, we’ll walk you through it.
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Is Corporate Storytelling More Art or Science?
If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.
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How to Get Media Coverage at Trade Shows, Conferences
How do you stand out from your competition and get press coverage at a conference? And how do you successfully fill up your client’s trade-show schedule? We’ll give you some tips for your toolbox.
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How to Make News if There’s Nothing New to Say
Making headlines when you have nothing new to say is tough, tough, tough. But we didn’t say it’s impossible. Learn how.
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Tips to Prepare for a Media Interview
Media interviews can cause a lot of anxiety – knowing your words will be out there, broadcast, printed or posted online for the world to see. But you can overcome interview angst with a fair amount of preparation. Here’s how.