Topic: Media Relations
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10 Tips for Promoting Products and Services that Break Through Today’s News of Economic Downturn, Political Unrest
Categories: Communications & PR, Insight, News & Insights
Does anyone remember watching TV before 1980 when the news was not on 24/7? It was June 1980 when Ted Turner launched CNN, the first 24-hour cable news operation. Then came the 9/11 attacks which dramatically solidified and amplified the ‘round the clock news cycle. Since then, if you’re a news junkie, you can get…
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Do You Know What to Do if ICE Comes to Your Business, Conducts a Workplace Raid?
Categories: Communications & PR, Insight, News & Insights, Public Affairs & Community Engagement
Whether you agree or disagree with the ramped-up efforts of the Trump Administration in sending ICE agents to more workplaces, schools and churches doesn’t matter as much as whether you know what to do if ICE comes to your door. With no advance notice and little time to prepare, this is not an issue you…
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What KBIS 2025 Taught Us About the State of Trade Shows
Categories: Communications & PR, Culture, Insight, News & Insights
Lessons learned from KBIS: Trade show attendance numbers indicate companies are diving back into these full-immersion, in-person events faster than anticipated. What does this mean for you?
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Falls & Co. Wins Big at the PRSA Cleveland Rocks Awards
Categories: Insight, News & Insights
It was one of the agency’s best nights ever at the 2024 Cleveland Rocks Awards. Hosted by the Greater Cleveland Chapter of the Public Relations Society of America (PRSA), the awards honor outstanding work developed by the local public relations and marketing community in Northeast Ohio. Falls & Co. was proud to be honored with…
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Categories: Communications & PR, News & Insights, Public Affairs & Community Engagement
Eileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…
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How to Measure Earned Media
Categories: News & Insights
Kristi Stolarski | July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…