Topic: Public Relations
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Categories: Communications & PR, News & Insights, Public Affairs & Community Engagement
Eileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…
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Why are College Students Protesting? A 10-Step Guide for University Leadership
Categories: Communications & PR, Insight, News & Insights
Balancing free speech with safety and inclusivity is a significant concern for university officials. Many institutions are working to create environments that support free expression while ensuring the safety and security of all students, Here’s how.
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5 Tips for Managing Political Rhetoric (and Potential Confrontations) in Your Workplace
Categories: Communications & PR, News & Insights
The best chance for guiding your organization through political rhetoric is to be prepared with strong workplace policies and communication. What should that communication look like? Here are our top 5 tips.
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How to Measure Earned Media
Categories: News & Insights
Kristi Stolarski | July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…
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ctrl/shift: Navigating the Rapidly Evolving AI Landscape
Categories: News & Insights
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.
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Navigating the NAHB International Builders’ Show: Tips for Building the Best Trade Show Marketing Strategy
Categories: News & Insights
If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.