Topic: Public Relations
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Widespread Concern Over Recent World Events Highlights Importance of Crisis Communication Plans
Categories: News & Insights
At home and abroad, the world is on edge. That tension fuels passion that urges people to speak out, whether through peaceful protest, social media debate, heated arguments and so on. When emotions run high, conversations around the water cooler could quickly escalate. How prepared are you if that happens? Discover what constitutes a crisis…
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Your Public Relations Strategy Questions Answered
Categories: News & Insights
Public relations is essential for almost every organization, but with the field constantly evolving, where do you start? How do you develop a communications and public relations strategy that will achieve your objectives? This public relations guide will tell you everything you need to know.
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How to Best Work with an Agency
Categories: News & Insights
What’s the secret to a great agency relationship? It may sound cliché, but treat your public relations agency like a partner. The best way to start building that partnership? Continue reading.
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Set Goals to Measure a PR Program
Categories: News & Insights
The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable. We’ll show you how.
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How to Get Media Attention for Your Business by Leveraging Existing Coverage
Categories: News & Insights
Wondering how to get press coverage for your story, but aren’t sure if leveraging other media coverage is a good idea? Don’t worry, we’ll walk you through it.
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How to Nail the All-Important Elevator Pitch
Categories: News & Insights
The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.