Topic: Subject Matter Experts

  • High Home Prices, Mortgage Rates and Inflation Don’t Dampen American Dream of Owning a Home Among Millennials

    Falls & Co.
    Categories: Communications & PR, Insight

    Despite the daunting financial challenges – including the simple monthly costs of owning a home – 89.5% of millennials still consider homeownership an integral part of their American dream.

  • Your Public Relations Strategy Questions Answered

    Falls & Co.
    Categories: Communications & PR, Insight

    Public relations is essential for almost every organization, but with the field constantly evolving, where do you start? How do you develop a communications and public relations strategy that will achieve your objectives? This public relations guide will tell you everything you need to know.

  • Should We be Excited or Scared by Artificial Intelligence? Yes.

    Falls & Co.
    Categories: AI, Communications & PR, Content Marketing, Digital, Insight, Social Media

    There’s so much uncertainty surrounding artificial intelligence, but one thing is for sure. It’s here. It’s already beginning to disrupt the status quo. And no one can accurately predict where it might lead us. Should we be excited or scared? Yes, but let’s take a deeper look.

  • Merry Pitchmas: Move Your Holiday Media Pitches to the Top of the ‘Nice’ List

    Chante Jones
    Categories: Communications & PR, Content Marketing, Digital, Insight, Social Media

    This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.

  • Backlinks: Where SEO Strategy & PR Meet

    Emily Baker
    Categories: Communications & PR, Digital, Insight

    How can PR support SEO strategy? The answer – PR backlinks. By incorporating backlinks into press outreach, PR pros can help secure backlinks within media placements. Learn how this can be a big win for you.

  • How to Tell if Your Baby is Ugly: Why Market Research is Important

    Annie Morino
    Categories: Communications & PR, Insight

    Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.