Work Category: Branding
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Marathon
Quality Fuel for a Quality Life. Our work for Marathon is about people’s relationships with going places,experiencing life and making connections. Over our more than seventeen-year partnership, we’ve helped build an emotional connection with the brand by using powerful imagery and storytelling around life’s important moments in TV, radio, point-of-purchase, digital, mobile, experiential and more.…
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Parker Hannifin
Proof you can bring thought leadershipto people who do nothing but think. We’ve helped Parker connect with the engineering community through a fullyintegrated content marketing strategy. We’ve built landing pages, created videoassets, written blogs and white papers, and sparked conversations about globalengineering issues. Our work has been featured at Content Marketing World, butmore importantly, has…
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Sherwin-Williams
Sherwin-Williams: Color by numbers.And that number is 4,200+ stores. Every time a customer walks into a Sherwin-Williams store across the country and picks up a brochure with inspiring photography and beautiful colors, that’s us. Displays showcasing new palettes, new ideas, new ways to find the right color? Guess who. For decades, we’ve loved working with…
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SmashUps
SmashUps: Because cake and a present can’t hold a candle to Donny Osmond. When American Greetings launched their personalized celebrity e-card platform,SmashUps, they asked us to tell their story. We developed the theme, a videocampaign and dozens of banner ads to encourage folks to download the app.We also partnered with the Rock and Roll Hall…
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Shurtape Awareness Campaign
Holistic storytelling makes Shurtape shine. MEDIA RELATIONS / CONTENT CREATION / INFLUENCER PARTNERSHIPS Situation At Shurtape Technologies, the company takes pride in building best-in-class DIY (Do It Yourself), EIY (Express It Yourself), Pack, Mail and Move (PMM), and Home and Office products under the Duck® Tape, FrogTape®, Painter’s Mate®, Shurtape® and T-Rex® brands. At Falls…
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Moen Brand Launch
A new product launch reinforces the number one faucet brand’s position. BRAND STRATEGY / NATIONAL EARNED MEDIA / MEDIA RELATIONS / TRADE SHOW PRESENTATION Situation In January 2022, Falls & Co. executed a comprehensive PR plan to introduce the new Smart Faucet with Motion Control to the public, solidifying Moen’s position as a leader in…