Work Category: Branding
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BEEKS
Beek’s GameOut: Passion. Commitment. Mud.It all comes out in the wash. When your laundry detergent is invented by a guy with nearly 3,000 career NHLpenalty minutes, you know it’s going to be tough. NHL star Pat Verbeek launcheda new line of powerful sports laundry detergent called Game Out and wedeveloped the labels and product packaging.…
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CareAdviser
Helping families find compassionate senior care through technology. WEBSITE / UX STRATEGY / CONTENT STRATEGY / LANDING PAGE OFFERINGS / MEASUREMENT STRATEGY THE ASK: Inovalon, a leading provider of cloud-based platforms empowering data-drivenhealthcare, asked us to develop a portal to help families and caregivers make aninformed and confident decision about senior care. WHAT WE DELIVERED: • A guided experience…
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Purell
PURELL. The brand that defined the category is the brand that redefined the category. PURELL created the instant hand sanitizer category, but soon, because of knock off brands, didn’t even own the space. While everyone else focused on fear of germs – can’t, don’t, danger – we helped PURELL tap into moms’ innate desire to…
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Shurtape
Shurtape: A true bonding experience. When Shurtape came to us, they had average brand awareness and needed help. Cue strategic planning. Our team dug in and found exactly the nugget they were looking for: it turns out pros didn’t think it was the functional benefits of Shurtape that made it unique, but the emotional benefit…
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Cleveland Cavaliers
The store of champions. A 52-year was curse was lifted in when the Cavs won the NBA Championship and Cleveland got a parade. A championship city deserved a championship store, so we rebranded the look and feelof the Cavs Team Shop to capture the intensity of the Northeast Ohio. The happiness ofClevelanders was more than…
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Northwood University
We helped Northwood University find its True North. When research showed us that the ideal Northwood student was far more interested than the average college student in getting a job or starting a business after graduation, we created a new “Discover Your True North” brand for the university rooted in the unique ways it prepared…
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Federal Mogul
The path to purchase? More like a ten-lane superhighway to purchase. We’ve partnered with Federal Mogul (now owned by Dr1V) with many of theirlargest automotive brands to help them create consistent, unified messagingacross their advertising, packaging and collateral materials. Our work has helpedthem to continue to extend their portfolio and lead the way in automotiveaftermarket…
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CSU Brand
We put a lot of Clevelandinto Cleveland State. Our work for Cleveland State is as much about the school as it is about the cityof Cleveland itself. We embraced our thriving urban campus in the heart of ourthriving city, connecting the city and campus as one. The results speak forthemselves: eight consecutive years of student…
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Popcorn Indiana
Popcorn Indiana. Keeping it real.Real delicious. While many popcorn brands focus on being a “low calorie” snacking alternative, Popcorn Indiana zigged while everyone else zagged. Because they’re all about great-tasting, real ingredients straight from the heartland, our campaign features all of their unique flavors with a tone and attitude that says, “You want skinny? That’s…
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Energy Harbor
Energy Harbor: Building a powerful reputation. We needed to help Energy Harbor tell their story in a way that created confidence,trust and reliability–all those things you want from your energy provider.Our theme, Live With Power, did exactly that, giving customers confidence intheir brand with facts and data points to ensure their wide range of services…