Work Category: Branding
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Moen PR
Powering Stories for Growth with PR that Keeps the MOEN Brand at No. 1 INSIGHT Falls & Co. executed a comprehensive PR plan to introduce the new Smart Faucet with Motion Control to the public, solidifying Moen’s position as a leader in delivering exceptional water experiences with style and hygiene-conscious benefits. strategy The communications strategy…
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Parker Hannifin
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Connecting with the Engineering Community. Parker Hannifin wanted to engage engineers worldwide, showcasing its leadership not just in engineering, but in solving critical energy challenges. Falls & Co. developed a fully integrated campaign creating landing pages, videos, digital assets blogs and white papers to drive meaningful conversations around Parker’s commitment…
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Shurtape®
Categories: Advertising, Branding
Brand Revitalization Begins with the Emotions of Pride
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Marathon
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Creating Emotional Brand Connections. Falls & Co. helped Marathon build a powerful emotional connection with customers by celebrating the moments that matter most – road trips, life experiences and the journey itself. Through compelling storytelling across TV, radio, digital, mobile, point of purchase and experiential marketing, Falls & Co. reinforced…
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Energy Harbor
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Driving Consumer Awareness and Market Differentiation. In a crowded and competitive energy market, Energy Harbor needed to establish itself as a leading provider of clean, safe and reliable energy. Falls & Co. developed the “Live with Power” theme line, reinforcing consumer empowerment, sustainability and Energy Harbor’s commitment to community and…
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Cleveland State University
Categories: Advertising, Branding
Powering a Story of Growth by Showcasing CSU’s Urban Advantage. Cleveland State University isn’t just in Cleveland — it’s part of it. Falls & Co. built a brand narrative that seamlessly connects the university with the city, embracing CSU’s thriving urban campus as a key part of Cleveland’s energy and opportunity. By positioning CSU as…