Work Category: Communications & PR
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MetroHealth
For All of Us Campaign. MESSAGING STRATEGY / CAMPAIGN BRAND GUIDELINES /CASE STATEMENT & PRESENTATION / COLLATERAL MATERIALS Situation The MetroHealth Foundation launched For All of Us, a philanthropic-givingcampaign. After the capital campaign’s initial quiet phase, MetroHealthFoundation turned to Falls & Co. to refine its message and strengthen its ability to raisemoney for their capital…
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Downtown Cleveland Alliance
We gave Downtown a growth spurt. EDUCATIONAL CAMPAIGN / STRATEGY / THOUGHT LEADERSHIP Situation Downtown Cleveland Alliance (DCA), a not-for-profit organization dedicated to building a dynamic central business district and residential neighborhoods in Downtown Cleveland, has been a Falls & Co. client since its founding in 2010. DCA enlisted Falls & Co. to help maximize…
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Ajinomoto
Helping a frozen food manufacturer heat up talent recruitment efforts. MESSAGING / MARKET-SPECIFIC LANDING PAGES /PAID DIGITAL & SOCIAL MEDIA / ORGANIC SOCIAL ENGAGEMENT Situation Faced with a critical staffing shortage during the pandemic and a need to remain competitive with talent recruitment, Ajinomoto Foods North America (AFNA) — a leader in frozen food manufacturing…
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NAMS
Making menopause a mainstream topic. EDUCATIONAL CAMPAIGN / STRATEGY / THOUGHT LEADERSHIP Situation Education about menopause was woefully lacking, leaving women to rely on myths and misconceptions when choosing treatment options for their specific symptoms. INSIGHT For too long, menopause has remained a taboo topic that women only discussed in hushed voices behind closed doors. Without meaningful dialogue…
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Frog Tape
FrogTape® Paintover Challenge®Room Makeover. MEDIA RELATIONS / SOCIAL MEDIA Situation There are many options of painter’s tape on the market today, and often consumers don’t realize the benefit of using one of high-quality, such as FrogTape…until it’s too late. Insight 25% of Millennials stated that social media was extremely influential in their choice of home décor…
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Team NEO
Sometimes, you start bypromoting yourself. MESSAGING STRATEGY / CORE MESSAGING /STUMP SPEECH / Q&A DOCUMENT / MESSAGING TRAINING Situation Team NEO is the only economic development organization representing all 18 counties of Northeast Ohio, working to accelerate the pace of growth and equity related to business development outcomes throughout the region. With multiple economic development…
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Duck Tape Brand
Taking a brand from tool to cool. STRATEGY / MEDIA EVENTS / COLLATERAL Situation Duck® brand duct tape offers an array of tapes, packaging supplies and products thatprovide simple, imaginative and helpful solutions for a variety of tasks around thehome, school and office. The brand reached a turning point whenleadership realized consumer and media perceptions of…
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Edwins
Serving up second chances. NATIONAL & LOCAL MEDIA PLACEMENTS / PROMOTION / LAUNCH REVIEWS Situation EDWINS Leadership & Restaurant Institute, a fine French eatery in Cleveland, Ohio, offers formerly incarcerated men and women hospitality and life skills training. Led by the vision of Founder and CEO Brandon Chrostowski, this foundation equips individuals who are typically…
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Sherwin-Williams Aerospace
S-W Aerospace: A campaign that generated lift. MESSAGING STRATEGY / CONTENT / SURVEYS / NEWS RELEASES Situation Sherwin-Williams® has been in the aerospace coatings market for over 90 years, but is still largely perceived as a house paint company. Falls & Co. was asked to position the company as a market leader in the MRO…
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Lincoln Electric
Fusing awareness with safety and regulation. INTERACTIVE MEDIA KIT / MEDIA RELATIONS / SOCIAL OUTREACH Situation “Are You Ready?”— a campaign to promote welding safety and fume control awareness – educated manufacturing employers, welders and the general welding community about new Occupational Health and Safety Administration standards that require industries with exposure to hexavalent chromium to meet…