Content Type: Insight
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How to Measure Earned Media
Kristi Stolarski | July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…
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Falls & Co. Welcomes Anthony Tutolo as Senior Digital Strategist
June 27, 2024 Falls & Co. is pleased to welcome Anthony Tutolo as a Senior Digital Strategist. With his experience in Digital Paid Media, Tutolo will help expand strategic media options for both existing accounts and new Falls & Co clientele. In his prior position within the paid media field, Tutolo fostered client relationships through…
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ctrl/shift: Business and Cybersecurity … It’s About Protecting Your Reputation with All Stakeholders
Kevin Donahue | April 23, 2024 Editor’s Note: ctrl/shift is Falls & Co.’s video and blog series that provides perspective and insights to help business and civic leaders effectively manage emerging issues that have the potential to negatively impact their organizations, their people, and their communities. In our digital age, a cyberattack isn’t just a…
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ctrl/shift: Navigating the Rapidly Evolving AI Landscape
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.
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Total Eclipse April 2024: An Ultimate Guide for Companies within the Path of Totality
In honor of the Total Eclipse April 2024, we thought we’d share Falls & Co.’s “Ultimate Employee Engagement Ideas & Preparation Guide” to help ensure your employees stay safe and have fun under the totally solar eclipsed sun!
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Navigating the NAHB International Builders’ Show: Tips for Building the Best Trade Show Marketing Strategy
If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.
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How to Design a Website that Converts Visitors into Quality Leads
How do you design a lead-generation machine that addresses your customer’s pain points, offers solutions, and provides a great user experience? Let’s find out.
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New Video Series ‘ctrl/shift’ Helps Business Leaders Address Uncertainty in Organizations
Falls & Co. has launched “ctrl/shift,” a new video series that invites industry experts to discuss how global events are affecting an organization’s people, culture, and reputation – and what to do to ensure safety and success for both employees and the business.