Service: Advertising
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Krazy Glue
Falls & Co. Bonds a Client with a Booming Craft Market, Sparking New Retail Interest. Insight Despite being a household name since the 1970s, Krazy Glue® faced declining brand momentum due to competitor outspending. Fresh analysis of internal research revealed a strategic blind spot: the rapidly expanding crafting market. With women leading the charge in…
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Blue Spark Technologies
The CES Launch That Sparked Buzz—and Cemented Blue Spark’s Status as a Med-Tech Innovator. Insight In an age where even refrigerators are smart, the humble digital thermometer remained untouched by innovation. Blue Spark Technologies saw an opportunity to modernize this staple of health care with TempTraq®, a wearable, wireless patch that continuously monitors body temperature…
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John Carroll University
Generating a Story for Growth by Repositioning a Legacy Brand for a New Generation Insight In a highly competitive higher education landscape, John Carroll University needed to stand out, without losing sight of what made it special. Through extensive stakeholder interviews, student and alumni input and competitive research, Falls & Co. identified a key differentiator:…
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Klauer
Growing Brand Awareness, Web Traffic, Quality Leads Through Digital Efforts. Insight Builders and contractors are familiar with siding construction choices like vinyl, aluminum, fiber cement and wood composite but unaware of Klauer’s high-end, steel siding alternative. Through research, Falls & Co. revealed the Klauer steel siding solution wasn’t just a building material, it’s a product…
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The Menopause Society
Powering a Story of Growth by Repositioning a Legacy Organization for the Future. The North American Menopause Society needed a rebrand reflecting its expertise, relevance and commitment to health care providers. Falls & Co. led a comprehensive rebranding, including a new name, The Menopause Society, a new tagline, logo, brand positioning and a new website.…
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Parker Hannifin
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Connecting with the Engineering Community. Parker Hannifin wanted to engage engineers worldwide, showcasing its leadership not just in engineering, but in solving critical energy challenges. Falls & Co. developed a fully integrated campaign creating landing pages, videos, digital assets blogs and white papers to drive meaningful conversations around Parker’s commitment…