Service: Digital Growth Marketing
-
Energy Harbor
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Driving Consumer Awareness and Market Differentiation. In a crowded and competitive energy market, Energy Harbor needed to establish itself as a leading provider of clean, safe and reliable energy. Falls & Co. developed the “Live with Power” theme line, reinforcing consumer empowerment, sustainability and Energy Harbor’s commitment to community and…
-
Cleveland State University
Categories: Advertising, Branding
Powering a Story of Growth by Showcasing CSU’s Urban Advantage. Cleveland State University isn’t just in Cleveland — it’s part of it. Falls & Co. built a brand narrative that seamlessly connects the university with the city, embracing CSU’s thriving urban campus as a key part of Cleveland’s energy and opportunity. By positioning CSU as…
-
Vitamix – Brand Awareness
Powering a Story of Growth by Elevating Brand Awareness, Market Dominance Vitamix started as a small regional B2B brand, but as the world embraced healthy living, demand skyrocketed. Falls & Co. transformed Vitamix from a niche blender into an aspirational culinary tool, executing PR strategies, thought leadership programs, influencer partnerships and premium product placements in…
-
American Greetings
Powering Stories for Growth Happens with Celebrity Engagement. When American Greetings launched their personalized celebrity e-card platform, SmashUps, they asked us to help tell their story. We developed the theme, a video campaign and dozens of online display ads to encourage users to download the app. We partnered with The Rock and Roll Hall of…
-
Momentive Technologies
Powering a Story of Growth by Enhancing Digital Experience, Usability. Momentive Technologies needed a website that reflected the precision and innovation of its advanced materials. Falls & Co. overhauled the outdated layout and architecture, filled content gaps and refined the structure to better serve engineers and investors. By establishing a clear taxonomy across products, industries…