Service: Digital Growth Marketing
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Northwood University
Attracting Students by Aligning Messaging with Entrepreneurial and Practical Values Insight Research revealed that Northwood University students — and those considering enrollment — placed significantly more emphasis on post-graduation employment and career advancement than their peers at competing institutions or the national average. Further qualitative interviews and focus groups uncovered a deeper insight: These students…
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Tivoli
Lighting the Way to Economic Growth for Tivoli via Architectural Entertainment. Insight Although Tivoli was known for award-winning linear LED products, sales were diminishing. Tivoli needed to reach new audiences in order to boost sales. Falls & Co. has extensive knowledge of the lighting market, and this understanding allowed Falls & Co. to create new…
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The Menopause Society
Powering a Story of Growth by Repositioning a Legacy Organization for the Future. The North American Menopause Society needed a rebrand reflecting its expertise, relevance and commitment to health care providers. Falls & Co. led a comprehensive rebranding, including a new name, The Menopause Society, a new tagline, logo, brand positioning and a new website.…
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Parker Hannifin
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Connecting with the Engineering Community. Parker Hannifin wanted to engage engineers worldwide, showcasing its leadership not just in engineering, but in solving critical energy challenges. Falls & Co. developed a fully integrated campaign creating landing pages, videos, digital assets blogs and white papers to drive meaningful conversations around Parker’s commitment…
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The Landings
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Showcasing a One-of-a-Kind Community The Landings isn’t just a place to live—it’s a lifestyle. Nestled on Skidaway Island near Savannah, Georgia, this stunning 4,000-home community offers six championship golf courses, pickleball and an unmatched coastal experience. Over the last several years, Falls & Co. has crafted campaigns to bring The…
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Marathon
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Creating Emotional Brand Connections. Falls & Co. helped Marathon build a powerful emotional connection with customers by celebrating the moments that matter most – road trips, life experiences and the journey itself. Through compelling storytelling across TV, radio, digital, mobile, point of purchase and experiential marketing, Falls & Co. reinforced…