Work Category: Advertising
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Cleveland Clinic
Keeping the Cleveland Clinic top of mind. Literally. Hillcrest and Lakewood Hospitals are suburban hubs of the Cleveland ClinicNeurological Institute. To motivate private practice doctors near those hospitals torefer their patients to those hospitals, we developed a unique dimensional mailerwith a low-cost pen with a mini brain floating in liquid. In three months,that simple, memorable…
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BEEKS
Beek’s GameOut: Passion. Commitment. Mud.It all comes out in the wash. When your laundry detergent is invented by a guy with nearly 3,000 career NHLpenalty minutes, you know it’s going to be tough. NHL star Pat Verbeek launcheda new line of powerful sports laundry detergent called Game Out and wedeveloped the labels and product packaging.…
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CSU – Ohio’s First Shot
Ohio’s first shot. When the Wolstein Center on CSU’s campus became the first mass vaccinationsite in the state of Ohio, the school asked us to develop signage inside the arenathat would showcase the school and also celebrate the fact that the men’sbasketball team made the NCAA basketball tournament for the first time since2009. More than…
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Purell
PURELL. The brand that defined the category is the brand that redefined the category. PURELL created the instant hand sanitizer category, but soon, because of knock off brands, didn’t even own the space. While everyone else focused on fear of germs – can’t, don’t, danger – we helped PURELL tap into moms’ innate desire to…
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Shurtape
Shurtape: A true bonding experience. When Shurtape came to us, they had average brand awareness and needed help. Cue strategic planning. Our team dug in and found exactly the nugget they were looking for: it turns out pros didn’t think it was the functional benefits of Shurtape that made it unique, but the emotional benefit…
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The Landings
The Landings and Landings Club:Home sweet home. Like really sweet. The Landings is a beautiful 4,000 home community outside of Savannah, Georgia.A spectacular location on Skidaway Island with 6 championship golf courses,pickleball and so much more, we’ve developed campaigns that tell the story of lifethere with a unique tone that truly captures the personality of…
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Cleveland Cavaliers
The store of champions. A 52-year was curse was lifted in when the Cavs won the NBA Championship and Cleveland got a parade. A championship city deserved a championship store, so we rebranded the look and feelof the Cavs Team Shop to capture the intensity of the Northeast Ohio. The happiness ofClevelanders was more than…
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CSU – Facts Matter
When it comes to vaccines, facts matter. The Cleveland State Health Center was administering about a dozen vaccinesevery week. They asked us to convince more kids to get the vaccine. So we useda tactic not often seen these days: facts. Facts from the CDC and World HealthOrganization. We used them on social. On the sidewalk.…
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Northwood University
We helped Northwood University find its True North. When research showed us that the ideal Northwood student was far more interested than the average college student in getting a job or starting a business after graduation, we created a new “Discover Your True North” brand for the university rooted in the unique ways it prepared…
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John Carroll University
JCU: An impactful story. Our John Carroll story is the story of a school that develops well-rounded, well-connected,purpose-driven people prepared to make an impact in their career and committed to giving back to their communities. Our campaign tells the story of the school through alumni who walked in as kids.And walked out as leaders. DIGITAL…