Work Category: Communications & PR
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Moen B2C
Helping America’s number one faucet brand stay number one. COMMUNICATIONS & PR / MEDIA RELATIONS / STRATEGY & BRAND POSITIONING EVENT PLANNING / CONTENT CREATION / CREATIVE DESIGN Situation The home improvement category is awash in choice, and consumers are oftenoverwhelmed when beginning a home renovation project. Insight Millennial moms, first-time home buyers and empty nesters…
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Shurtape Awareness Campaign
Holistic storytelling makes Shurtape shine. MEDIA RELATIONS / CONTENT CREATION / INFLUENCER PARTNERSHIPS Situation At Shurtape Technologies, the company takes pride in building best-in-class DIY (Do It Yourself), EIY (Express It Yourself), Pack, Mail and Move (PMM), and Home and Office products under the Duck® Tape, FrogTape®, Painter’s Mate®, Shurtape® and T-Rex® brands. At Falls…
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Sherwin-Williams Consumer Advertising
Contractors were buying their paint — but they weren’t their most important customers. We helped the company that “covers the earth” uncover an even more valuable customer segment. CONSUMER ADVERSTISING / COLLATERAL MATERIALS Situation Creativity can fundamentally change the way people feel about brands. When we started working with Sherwin-Williams, our consumer insight showed women…
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Moen Brand Launch
A new product launch reinforces the number one faucet brand’s position. BRAND STRATEGY / NATIONAL EARNED MEDIA / MEDIA RELATIONS / TRADE SHOW PRESENTATION Situation In January 2022, Falls & Co. executed a comprehensive PR plan to introduce the new Smart Faucet with Motion Control to the public, solidifying Moen’s position as a leader in…
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Kichler Social Media
A social media strategy to expand reach and enhance customer experience. SOCIAL MEDIA / INFLUENCER MARKETING Situation Falls & Co. helped Kichler, a global lighting company, expand its digital presence, broaden and enhance its conversations with customers and grow its social follower base. Strategy Expand digital marketing efforts to better understand audiences and their social…
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American Lighting
Creating large-scale opportunities for a small-size player OWNED MEDIA / EARNED MEDIA / PAID MEDIA / CONTENT CREATION Situation American Lighting is a leading manufacturer of high-quality and innovative lighting solutions for residential, commercial and specialty projects. It is committed to developing new products by utilizing the latest lighting technologies and designs from its team…