Work Category: Communications & PR
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Blue Spark
Raising the temperature on thermometers. EDUCATIONAL CAMPAIGN / STRATEGY / THOUGHT LEADERSHIP Situation As technological advancements move at an unprecedented rate, one rebellious device has remained unchanged for years: the digital thermometer. And the company that chose to move this basic tool into the 21st century of smart technology is Blue Spark Technologies, which created…
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MOEN ONLINE
Moen online: H2-Oh, that’s nice. MEDIA RELATIONS STRATEGY / CONTENT CREATION Situation Moen, the number one faucet brand in North America, believes innovation andtechnology should create a meaningful difference in consumers’ personalexperiences with water. Moen is constantly evolving and looking to differentiate itselffrom the competition, especially with a younger, more modern consumer – the femalemillennial…
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Cleveland Cavaliers
The store of champions. A 52-year was curse was lifted in when the Cavs won the NBA Championship and Cleveland got a parade. A championship city deserved a championship store, so we rebranded the look and feelof the Cavs Team Shop to capture the intensity of the Northeast Ohio. The happiness ofClevelanders was more than…
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Northwood University
We helped Northwood University find its True North. When research showed us that the ideal Northwood student was far more interested than the average college student in getting a job or starting a business after graduation, we created a new “Discover Your True North” brand for the university rooted in the unique ways it prepared…
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Krazy Glue
Making the target market stick. REPOSITIONING / MEDIA RELATIONS PROGRAM / MEDIA TOURS / INFLUENCER CAMPAIGN / LOOK BOOK Situation Krazy Glue®, known as the glue that can bond anything, has had a major presencein the DIY market since the early 1970s. However, awareness studies showed thatthe brand was losing ground in recent years as…
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Cardinal Commerce
Cultivating authenticity online and beyond. TARGETED EMAIL CAMPAIGN / WEBSITE / MOBILE-FRIENDLY WEBSITE Situation Cardinal Commerce, a global leader in authenticated payments and secure online transactions, wanted to leverage digital channels for lead generation and revenue growth. Their challenge was that the IT department and marketing team were very lean and relatively new to the…
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Erie Insurance
Erie Insurance.If there is no news, find a way to make news. MESSAGING STRATEGY / CONTENT / SURVEYS / NEWS RELEASES Situation Erie Insurance relies on earned media coverage as part of its marketing strategyto raise brand awareness and position the company in a positive light. Given thelack of interest in the category and the…
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Kichler
Standing out in a crowded marketplace. MEDIA RELATIONS STRATEGY / CONTENT & PRESS MATERIALS /PRODUCT INTEGRATION / TRADE ANNOUNCEMENTS Situation Kichler, a leader in innovative lighting, transforms the home and workspace by developing fixtures that perform efficiently, install intuitively and deliver an overall lightingeffect that combines style with purpose. The extensive portfolio includes more than3,000 on-trend…
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Home Depot
Building a solid foundation in the Midwest. WEEKLY BROADCAST SEGMENTS / TOOL BOX SEGMENTS Situation Although it is now a common site nationwide, just a few years ago, The Home Depot®— a $90 billion specialty retailer — was only a regional player in the North Americanmarket. As it expanded into the Midwest, they turned to…
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Duck Prom
Stuck at home. Stuck at prom. CONTENT STRATEGY / MEDIA RELATIONS Situation In its 20th anniversary year, the Duck brand Stuck at Prom® Scholarship Contest faced an unpredictable obstacle: a year without proms. Rather than cancel, Falls & Co. and the Duck brand team needed to make strategic changes to the contest to appeal to homebound…