Moen online: H2-Oh, that’s nice.
MEDIA RELATIONS STRATEGY / CONTENT CREATION
Situation
Moen, the number one faucet brand in North America, believes innovation and
technology should create a meaningful difference in consumers’ personal
experiences with water. Moen is constantly evolving and looking to differentiate itself
from the competition, especially with a younger, more modern consumer – the female
millennial homeowner.
SOLUTIONS
• Created a comprehensive media relations strategy targeting female millennials
through digital outlets
• Created compelling content that attracted and educated media and their audience
on the trends that matter to them
