We helped Northwood University find its True North.

When research showed us that the ideal Northwood student was far more interested than the average college student in getting a job or starting a business after graduation, we created a new “Discover Your True North” brand for the university rooted in the unique ways it prepared graduates for great jobs in the business world and as entrepreneurs.

We used a combination of PR, television spots, digital, video, web content, outdoor and on-campus experiences to connect with students and their families who were most likely to find Northwood’s educational philosophy and curriculum appealing.