Powering a Story of Growth by Strengthening Digital Presence, Industry Influence.
Falls & Co. developed a comprehensive media and digital strategy, combining targeted media relations, strategic content creation and influencer engagement to expand Kichler’s reach among consumers, electrical distributors and professional installers.
Through 907 media placements across consumer and trade publications and high-profile product integrations, Falls & Co. positioned Kichler as a trusted brand in home and professional lighting. What resulted was a substantial rise in social followers, deepening customer connections and driving measurable brand growth.
CAMPAIGN ELEMENTS
- Media Relations
- Content & Press Materials
- Product Integration
- Trade Announcements
- Social Media
- Influencer Marketing
Visual Assets for Social Influencers
Falls & Co. helped Kichler experience a 190% increase in Instagram followers and acquire 2,428 new Facebook followers.
