Using customer experience to expand customer connections.

SITUATION

Kichler, a global lighting company, utilized customer experience to expand its digital presence, broaden its conversations with customers and grow its social follower base.

STRATEGY

Expand digital marketing efforts to better understand its audiences and their social journey.

Become active in social spaces such as Facebook & Instagram.

Secure influencers attention within professional fields, DIY, home improvement and design.

Continue to build social media followers.