Work Category: Digital
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Huntington Bank
Huntington Bank: We know how to talk toB2B customers like the real people they are. Huntington Bank had never marketed to the B2B audience until we came along. The challenge was to deliver the message working in partnership with their B2C agency, ensuring the same tone, attitude, look and feel. The process was seamless as…
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Step2 Website
STEP 2: Taking the step towards mobile first and a better user experience. THE ASK: They asked us to develop a mobile first website, improve UX and increase buyerdecision opportunities. WEBSITE REFRESH / UX STRATEGY / E-COMMERCE OPTIMIZATION THE CHALLENGES: • A compressed timeline due to the holiday season. • Multiple vendors made project management…
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Neograf Website
NEOGRAF Website redesign:Inspiring engineers to think graphite first. THE ASK: NeoGraf offers the most comprehensive graphite product lines anywherein the world. They challenged us to transform their NeoGraf website with newbranding and content that inspires, engages and connects with engineersacross the project journey. WEBSITE REFRESH / UX STRATEGY / CONTENT STRATEGY WHAT WE DELIVERED: • We…
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Energy Harbor
Energy Harbor: Building a powerful reputation. We needed to help Energy Harbor tell their story in a way that created confidence,trust and reliability–all those things you want from your energy provider.Our theme, Live With Power, did exactly that, giving customers confidence intheir brand with facts and data points to ensure their wide range of services…
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Marathon
Quality Fuel for a Quality Life. Our work for Marathon is about people’s relationships with going places,experiencing life and making connections. Over our more than seventeen-year partnership, we’ve helped build an emotional connection with the brand by using powerful imagery and storytelling around life’s important moments in TV, radio, point-of-purchase, digital, mobile, experiential and more.…
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Parker Hannifin
Proof you can bring thought leadershipto people who do nothing but think. We’ve helped Parker connect with the engineering community through a fullyintegrated content marketing strategy. We’ve built landing pages, created videoassets, written blogs and white papers, and sparked conversations about globalengineering issues. Our work has been featured at Content Marketing World, butmore importantly, has…
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Moen B2C
Helping America’s number one faucet brand stay number one. COMMUNICATIONS & PR / MEDIA RELATIONS / STRATEGY & BRAND POSITIONING EVENT PLANNING / CONTENT CREATION / CREATIVE DESIGN Situation The home improvement category is awash in choice, and consumers are oftenoverwhelmed when beginning a home renovation project. Insight Millennial moms, first-time home buyers and empty nesters…
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SmashUps
SmashUps: Because cake and a present can’t hold a candle to Donny Osmond. When American Greetings launched their personalized celebrity e-card platform,SmashUps, they asked us to tell their story. We developed the theme, a videocampaign and dozens of banner ads to encourage folks to download the app.We also partnered with the Rock and Roll Hall…
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Kichler Social Media
A social media strategy to expand reach and enhance customer experience. SOCIAL MEDIA / INFLUENCER MARKETING Situation Falls & Co. helped Kichler, a global lighting company, expand its digital presence, broaden and enhance its conversations with customers and grow its social follower base. Strategy Expand digital marketing efforts to better understand audiences and their social…