NEOGRAF Website redesign:
Inspiring engineers to think graphite first.
THE ASK:
NeoGraf offers the most comprehensive graphite product lines anywhere
in the world. They challenged us to transform their NeoGraf website with new
branding and content that inspires, engages and connects with engineers
across the project journey.
WEBSITE REFRESH / UX STRATEGY / CONTENT STRATEGY
WHAT WE DELIVERED:
• We held stakeholder interviews and developed three personas with journey maps.
• We created a position statement with support points and did a brand refresh which
included a new look and feel and a product photo shoot.
• We defined a content strategy involving a competitive analysis, technical SEO review,
keyword research & mapping and a backlink action plan.
• We designed and developed a Kentico platformed website that included a thought
leadership resource center, “ask an engineer” section, and lead generating calls to
action throughout the site.
