WHAT WE DELIVERED:
• We held stakeholder interviews and developed three personas with journey maps.
• We created a position statement with support points and did a brand refresh which
included a new look and feel and a product photo shoot.
• We defined a content strategy involving a competitive analysis, technical SEO review,
keyword research & mapping and a backlink action plan.
• We designed and developed a Kentico platformed website that included a thought
leadership resource center, “ask an engineer” section, and lead generating calls to
action throughout the site.