When it comes to vaccines, facts matter.

The Cleveland State Health Center was administering about a dozen vaccines
every week. They asked us to convince more kids to get the vaccine. So we used
a tactic not often seen these days: facts. Facts from the CDC and World Health
Organization. We used them on social. On the sidewalk. On posters and on bikes.
By the time we were done, the daily number of students getting vaccinated
quadrupled. After all, education is what CSU is all about.