Influencing Renovation Decisions by Powering MOEN Stories for Growth.
INSIGHT
Millennial moms, first-time home buyers and empty nesters are driving most home renovation decisions. Each rely on trusted media outlets and influencers to find inspiration for their projects and reviews for products they can trust.
strategy
To expand the number of consumer interactions with the brand and position MOEN as an innovative company that’s improving the experience people have with water in their homes. We worked with media influencers who were most influential and framed MOEN stories to capture media attention and are relevant to consumer needs or desires.
RESULT
More than a billion impressions.
Falls & Co. generated more than 1 billion impressions and drove thousands of consumers to product pages and e-commerce sites where MOEN products could be purchased.
Campaign Elements
- Strategy & Brand positioning
- Communications & PR
- Media Relations
- Event Planning
- Content Creation
- Creative Design
Falls & Co. helped MOEN become known for their fashionable product styling.
To expand MOEN’s value proposition, Falls & Co. positioned it as an innovation leader in water experiences.
Falls & Co. strategically partnered with those who are most influential in impacting perceptions and actions, resulting in accelerated interest and sales for our client’s products.
