Making menopause a mainstream topic.

Situation

Education about menopause was woefully lacking, leaving women to rely on myths and misconceptions when choosing treatment options for their specific symptoms.

INSIGHT

For too long, menopause has remained a taboo topic that women only discussed in hushed voices behind closed doors. Without meaningful dialogue around menopause, health care providers were not able to adequately diagnose women’s symptoms or prescribe adequate treatment options.

Strategy

Positioning the medical director of The North American Menopause Society (NAMS) as an industry thought leader, we created a proactive educational program to promote the latest proven therapies and treatment options for menopause symptoms and other mid-life women’s health concerns. By educating women on their options, NAMS is empowering women to better manage menopause so they can live healthier, more-productive lives.