Home Work Cleveland Clinic

Keeping the Cleveland Clinic top of mind. Literally.

Hillcrest and Lakewood Hospitals are suburban hubs of the Cleveland Clinic
Neurological Institute. To motivate private practice doctors near those hospitals to
refer their patients to those hospitals, we developed a unique dimensional mailer
with a low-cost pen with a mini brain floating in liquid. In three months,
that simple, memorable piece resulted in 301 doctors referred 2,355 patients and
$1.26 million in total net revenue for the campaign. Brains and brawn.