Taking a brand from tool to cool.

Situation

Duck® brand duct tape offers an array of tapes, packaging supplies and products that
provide simple, imaginative and helpful solutions for a variety of tasks around the
home, school and office. The brand reached a turning point when
leadership realized consumer and media perceptions of its products were weakening.
Falls & Co. felt that this was a critical moment for Duck brand. It was time to expand product distribution and enhance overall brand perception.

SOLUTIONS

• Bring the mantra of Duck brand – “fun, friendly, helpful, resourceful and imaginative” – to life

• Enhance the brand’s image in the eyes of consumers and media in the DIY and craft area