Generating a Story for Growth by Repositioning a Legacy Brand for a New Generation
Insight
In a highly competitive higher education landscape, John Carroll University needed to stand out, without losing sight of what made it special.
Through extensive stakeholder interviews, student and alumni input and competitive research, Falls & Co. identified a key differentiator: the school’s unique blend of rigorous academics and values-driven purpose.
Strategy
This key insight led to a powerful new brand platform: “Inspired. For Life.”
Falls & Co. partnered with JCU to redefine its brand, uncovering a positioning that honored its Jesuit heritage while resonating with the next generation of students.
Along with updated messaging, visual identity and a refreshed admissions campaign, every element reinforced the message that a JCU education is not just about what students learn, but who they become.
Result
A revitalized brand that inspires pride internally and drives stronger engagement.
Campaign Tactics
- OUTDOOR
- Digital Ads
- VIDEO
- Media Relations
