Sometimes, you start by
promoting yourself.
MESSAGING STRATEGY / CORE MESSAGING /STUMP SPEECH / Q&A DOCUMENT / MESSAGING TRAINING
Situation
Team NEO is the only economic development organization representing all 18 counties of Northeast Ohio, working to accelerate the pace of growth and equity related to business development outcomes throughout the region. With multiple economic development organizations at the state, regional and local level, businesses and individuals were not aligned on their understanding of Team NEO’s unique role, why the organization and its work are essential, and why they should support Team NEO. In addition, Team NEO was so highly focused on promoting the collaborative success of Northeast Ohio economic development organizations that it was not adequately showcasing its own contributions. The organization needed a messaging strategy to differentiate itself, highlight its initiatives, help showcase its successes and elevate the region.
SOLUTIONS
Falls & Co. helped Team NEO recognize the importance of promoting itself as a part of a greater regional promotion. With strong Team NEO messages that highlight Northeast Ohio’s significant assets, success stories, and efforts to accelerate growth and equity, we could rally internal audiences while helping to attract businesses and talent to our region.
Falls & Co. reviewed existing messaging for Team NEO and similar organizations to uncover opportunities and identify Team NEO’s niche. We created a messaging strategy highlighting Team NEO’s differentiators and accomplishments, while also giving credit to their network of partners working to elevate Northeast Ohio. We equipped Team NEO with updated core messaging, an elevator pitch, a stump speech, a Q&A document and more – and conducted messaging training for the staff and board to ensure buy in.
The Falls & Co.-supported messaging strategy helped transform the way the organization talks about itself. It is now the core of all Team NEO communications. Falls & Co. has carried this strategy through in Team NEO’s investor relations, media relations, web, social, collateral, video, public speaking engagements, events, research publications, Prominence & Impact reports and more.
