We gave Downtown a growth spurt.

Situation

Downtown Cleveland Alliance (DCA), a not-for-profit organization dedicated to building a dynamic central business district and residential neighborhoods in Downtown Cleveland, has been a Falls & Co. client since its founding in 2010. DCA enlisted Falls & Co. to help maximize the city center’s potential to grow its population, support talent recruitment, attract and retain businesses, and build a brand for Downtown Cleveland. To ensure DCA was ideally positioned for success, Falls & Co. developed a layered strategy that aligned with, informed and helped activate local and regional stakeholders as ambassadors for Downtown CLE.

Solutions

• Tagline development and creative asset development for print and digital campaigns that
appealed to potential residents, site selectors and business leaders alike

• Collateral, content and communications counsel to include updated copy and business
development center and site selector focused resources

• Media relations campaigns focused on talent attraction and retention, mobility and
accessibility, diversity of residential options, lifestyle amenities and business development