Moen Canada Maintains #1 Share of Voice with a Unified Communications Strategy
Insight
Moen Canada operates in a competitive home and building products space, where market visibility and brand trust directly impact consumer choice and channel loyalty. With both B2C and B2B audiences to engage — from homeowners to trade professionals — maintaining national presence requires more than product news. It demands consistent, credible storytelling across platforms and over time.
Strategy
For over 15 years, Moen Canada has partnered with Falls & Co. to lead its public relations and communications efforts. The long-term strategy emphasizes building brand equity through earned media, influencer relationships, and research-driven thought leadership — evolving to integrate paid media support and deeper marketing alignment in recent years.
Result
#1 share of voice in its category across Canada
Category dominance, product visibility, and reputation growth
Built sustained media relationships across
top-tier outlets
Expanded communications to support both brand awareness and measurable campaign performance
Campaign Elements
- year-round media relations
- media tours
- facilitated engagement of Moen
- spokespeople with key editors
- Developed influencer partnerships
- Created research-backed content
- Delivered on-site trade show support
- Integrated paid media + PR
- robust measurement and reporting
